Embarking into the future of e-commerce with Magento 2

With the new Magento 2 B2C Fan Store, the SEAT brand leaves a clear mark of innovation in e-commerce

The customer

SEAT

Since 2011, SEAT has achieved significant growth rates in Germany: Its market share on 31 December 2014 was 3%, compared to 2.8% in 2013, 2.2% in 2012, and 1.8% in 2011. The German importer, SEAT Deutschland GmbH with its headquarters in Weiterstadt, employed exactly 186 employees as of September 30, 2014. The distribution network now includes 350 dealers and 682 service partners.

Features & benefits

Scalability and flexibility

The new store system Magento 2 offers SEAT a fully scalable e-commerce architecture for optimum use of resources. Thanks to the consistent modular design, functionality can be adapted quickly and flexibly to the specific needs of SEAT.

Personalization

With its new store, SEAT is receiving numerous functions for targeted, personalized dialogue with the fans of the brand during the first stage already. This includes comprehensive reporting.

Challenge

  • Replace existing store system and reduce application complexity
  • Improve IT governance through faster and more cost-effective updates
  • Future-proof system through simple scalability, high flexibility, and long life cycle
  • Improve the online brand presence and brand image through a modern store
  • Improve customer experience
  • High usability and customer-oriented product marketing
  • Convenient reporting
  • CRM integration
  • Integration of different suppliers

Project steps

  • Development of a B2C Fan Store based on the brand new store system, Magento 2
  • Created sustainable e-commerce platform, thanks to state-of-the-art software architecture ensuring high scalability
  • Simple updates and extendability of the platform through consistent modularization
  • Increased reach through optimum SEO features in Magento 2 (code quality and backend functionality)
  • Optimized customer loyalty through configurable article and product recommendations
  • As well as more targeted, more personalized communication thanks to dynamic customer segmentation
  • Reporting: Analyses of transactions and customer behavior can be easily exported from the backend
  • Order data is distributed directly to the different supplier systems
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