Riese & Müller

E-bikes – simple digital order placement with Magento 2: Development of a convenient preorder tool and a dealer portal

The project

We fully digitized and built the pre-ordering tool and the dealer portal for the e-bike supplier, Riese & Müller, on the basis of Magento Enterprise 2.1. The result: More than 1.2 million configuration options with automatic price and delivery time adjustment can now be mapped quickly and conveniently. Thanks to the clear listing of their orders, each dealer now has the opportunity to view any delivery bottlenecks and prioritize the delivery of individual e-bikes in the new dealer portal.

The customer

With their e-bikes and folding bikes, Riese & Müller GmbH sets standards for quality, technological innovation, and groundbreaking design in the premium segment. For almost 25 years the Darmstadt-based company has been shaping urban mobility with its innovative bike concepts. More than 150 employees in development, assembly, and distribution are contributing to the success of the brand with customers, dealers, and trade professionals. The top provider regularly receives awards for the high quality e-bikes and folding bikes.

Features & benefits

Fast validation

In order to allow retailers to put together their desired bikes quickly and easily, we have developed a powerful validation logic that examines the complex dependencies extremely quickly.

Robustness & security

The pre-ordering tool was upgraded to the new version Magento Enterprise 2.1 during the project in order to improve stability and security.

Own product type

For a more performant delivery of the product data in the bike configurator, we have developed a new Magento product type. As a result, it is not required to maintain a specific article in the system for every conceivable configuration.


  • Digitization of the analog pre-order
  • Dynamic mapping of complex product dependencies
  • Focus on simplicity and usability
  • Automation of order submission
  • Resulting in error reduction and relief of distribution
  • as well as optimization of customer services

Project steps

Maßnahme Teaser Riese & Müller
  • Design and development of a high-performance pre-ordering tool with intuitive ordering workflow
  • Implementation of the frontend based on AngularJS and connection to a Magento Commerce 2.1 system as a transaction platform
  • Interface development for Timeline ERP
  • Conception, templating, styling, and development of package and bike configurators
  • Programming of a complex validation logic
  • Development of a customized product type in Magento
  • Responsive design for mobile use

Disciplines & technologies

Concept & design
Interface development
Magento 2 Enterprise
Angular JS
Timeline ERP


Sales increase
Increase in orders
Positive ratings from the start
Return rate
netz98 flyin

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