Pick up premium bikes from the dealer via Click & Collect: FOCUS gets a B2C online shop with a sophisticated redesign

The project

For FOCUS bikes, netz98 implemented a complete redesign of the company’s global web presence, as well as a B2C online shop, specially designed for the German market, using Magento Commerce. The special feature: Customers can choose from over 100 dealers and have their bikes delivered there (Click & Collect). In addition, a financing on installments is possible.


The customer

The German bicycle manufacturer from Stuttgart has been developing premium bicycles since 1993 and is part of the Dutch PON.Bike Group. The products by FOCUS Bikes receive regular awards from the trade press. The founder, Mike Kluge, is a former professional cyclist and, among other things, three-time cyclocross world champion.

Features & Benefits

Agile development

The project was brought to go live in just four months, in two-week sprints.

Magento Signet

Magento PageBuilder

The content management system ensures high-performance navigation, a modern layout, and a uniform look.

Click & Collect

Customers of FOCUS Bikes can order their bikes online and have them delivered to a specialist dealer of their choice.


  • Direct access to B2C customers, e. g., through dealer search and Click & Collect function
  • Redesign of the online shop that matches the customer’s global image campaign
  • Future-proof platform that can be iteratively developed, using the agile process

Project steps

  • Development of an end customer online shop, on the basis of Magento 2/Magento Commerce
  • Close cooperation between netz98 and the PON.Bike digital team
  • Complete website redesign, using Magento page builder: navigation, fonts, layout, and animations have been redeveloped
  • Checkout: Numerous payment options via the payment provider Adyen, as well as directly integrated financing options via Consors Finanz
  • Individual color schemes: The product color choice has been modified to present primary and secondary colors instead of one color at a time
  • Integration of various systems, including inRiver (PIM), Baan (ERP), and Google Business Cloud
netz98 flyin

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